Data & Insights
FMCG grew 36% across four marketplaces. Where should brands invest?
Marketplace growth creates opportunities, but higher revenue does not automatically mean better business performance. Examine what each investment is delivering.
PERSPECTIVES FROM N-SOLUTIONS
Ideas worth sharing.
Perspectives worth exploring.
The numbers behind the shifts. The possibilities of AI. The lessons of leading people.
Data & Insights
5 articles
Data & Insights
Five-star reviews are not always enough to earn trust
Real-life images, detailed experiences and honest context can help customers assess a product beyond its star rating.
Data & Insights
When customers say “expensive”, what do they really mean?
A customer may lack the budget—or may not yet see enough value. These two barriers call for different responses from a brand.
Data & Insights
Low engagement on sales posts: weak content or the wrong KPI?
Different posts do different jobs. Engagement alone cannot tell you whether content is helping customers understand, trust or buy a product.
Data & Insights
Consumer confidence is recovering. Where will revenue growth come from?
A recovery in consumer sentiment creates opportunities. Brands still need to identify which buying behaviour their next campaign should change.